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Snapchat: Set up a catalog for Dynamic Ads

A Dynamic Ads launch that fails because a Product Set (or catalog) is missing or invalid.

Snapchat Dynamic Product Ads pull products from a catalog. You need a catalog with a product feed, and a Product Set selected for the ad. Without these, Snapchat can’t build the dynamic creative.

  1. Open Snapchat Ads Manager → menu (top corner) → Catalogs.
  2. Create a catalog, choose the vertical (e.g. Ecommerce), and add products by CSV upload or a data-feed URL. 👉 Create a Catalog
  3. Create a Product Set inside the catalog (or use All Products).
  4. When building the campaign, select Catalog Sales with the same Product Set. 👉 Build Dynamic Ads
  5. Return to markXpand and Relaunch.

Contact us with your reference code if your catalog is set up but Dynamic Ads still won’t launch.