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Meta: Link your Instagram account to your Facebook Page

No Instagram business account is linked to your Facebook Page.

To run Instagram ads, your Instagram professional (business) account must be connected to the Facebook Page you’re advertising from. If it isn’t linked, Meta can’t create the Instagram ad.

  1. Open Connect Instagram to your Page for the official steps, or follow below.
  2. Go to your Facebook PageSettingsLinked accountsInstagram.
  3. Click Connect account and sign in with your Instagram username and password.
  4. If prompted, convert the Instagram account to a professional account (required to run ads).
  5. In Business Settings → Accounts → Instagram accounts, make sure the account is also assigned to your ad account.
  6. Return to markXpand and Relaunch.

If Instagram is linked but the ad still fails, contact us with your reference code.