Google Ads: Business operations verification
This is Google checking what your business actually does — separate from verifying who you are. Answer it accurately and you’re through.
What you’ll see
Section titled “What you’ll see”An email and in-account request to answer questions about your business model, products, and any brand relationships — or a notice that verification failed with the issue listed.
What this means
Section titled “What this means”Business operations verification confirms your business is what it says it is and operates legitimately. Google checks your answers against your website and account.
Why it happened
Section titled “Why it happened”- Google now requires this of many advertisers.
- Or your answers/website didn’t clearly match, so it needs another pass.
How to fix it
Section titled “How to fix it”- Open the verification task in Google Ads (from the email link or the account notice).
- Answer the questions accurately and consistently with your website.
- If it failed, read the specific issue Google lists, fix it (e.g. clarify your business model or update your site), and resubmit with any requested document (PDF/JPG/PNG).
How to know it worked
Section titled “How to know it worked”Verification shows as passed and the requirement is cleared. Then Relaunch in markXpand.
Still stuck?
Section titled “Still stuck?”It helps to include a screenshot of the issue Google described.