Meta: Account spending limit reached

Your ads paused because the account reached a spending limit — a cap on how much the whole ad account can spend. It’s a quick fix once you raise or reset it.

What you’ll see

Your ads have stopped because you reached your account spending limit.

What this means

An account spending limit is a total cap across the whole ad account. When spending reaches it, Meta automatically pauses every ad in the account until you raise, reset, or remove the limit.

Why it happened

• You (or someone on the account) set an account spending limit and it’s now been reached.
• The limit was set low and normal spending caught up to it.

How to fix it

1. Open Meta Ads Manager → Billing → Payment settings (Business Manager → Payment settings).
2. Find Account spending limit.
3. Choose one:
   • Raise the limit (the new amount must be higher than what’s already been spent),
   • Reset the amount spent, or
   • Remove the limit entirely.
4. Save, then come back to markXpand and Relaunch.

Note

Only an admin can change the spending limit, and this option isn’t available on manual-payment (prepaid) accounts.

How to know it worked

The paused ads start delivering again once the limit is above the amount already spent.

Still stuck?

📨 Open the contact form

It helps to include a screenshot of the error and your campaign name.